Yesterday, Medco Health Solutions (NYSE:MHS) announced its intention to launch a comparative effectiveness study of Bristol-Myers Squibb’s Plavix® versus Eli Lilly’s Effient®. See the press release.Why, you may ask, would a Pharmacy Benefit Manager (PBM) want to conduct a clinical trial?
Big hint: Effient was approved in July 2009. Plavix will be subject to generic competition in 2011.
Now, can you guess which of the two products will be simultaneously less expensive for payers and more profitable for Medco?










