Monday, October 23, 2017

CBI’s Patient Journey Mapping 2017 Conference

CBI’s Patient Journey Mapping 2017 Conference
December 12-13, 2017
Wyndham Historic District | Philadelphia, PA

CBI is pleased to announce the agenda for the Patient Journey Mapping 2017 Conference.

This conference will begin with Keynote Speaker, Rolf Benirschke, a former placekicker in the NFL before he was struck down with a major illness that nearly cost him his life. He emerged from his experience with a unique patient perspective, which he will share in his presentation.

Patient Journey Mapping attendees will save $300
off the standard rate when you register by October 27th.*

Here’s a quick glance at what’s to come with CBI’s dynamic, distinguished speaking faculty:
  • Alan Balch, CEO, Patient Advocacy Foundation
  • Maria Kirsch, Executive Director, Head Patient & Specialty Services Strategy, Operations and Finance, Novartis
  • Maria Pandolfo MS., Field Director, Patient Services, Shire
  • Kristina Sullivan, Senior Manager Patient Access & Nurse Engagement, Actelion
  • Catherine Blansfield, MA, BS, RN, Vice President of Patient Services, National Organization for Rare Disorders (NORD)
  • Cheryl Allen, Vice President, Industry Relations, Diplomat Specialty Pharmacy
  • Melanie Powell, Field Logistics Manager, Relypsa, Inc.
  • Brittany Mani, Global Medical External Relations, Eli Lilly and Company (invited)
Follow the product from diagnosis to treatment and discuss critical issues:
  • Determine the important factors for specialty agents in decreasing or maintaining optimal time to fill
  • Transform the patient experience into data drive insights with actionable improvement
  • Foster prescriber and patient loyalty
  • Identify and prevent missteps in patient journey mapping
Visit for further details and to register. Patient Journey Mapping attendees will save $300 off the standard rate when you register by October 27th.*

*Cannot be combined with other offers or used towards a current registration. Cannot be combined with special category rate or non-profit rates. Other restrictions may apply.

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