Thursday, August 22, 2013

2013 Reader Survey Results and Site Traffic Update

Time for my annual update on Drug Channels readers and traffic.

Thanks to everyone who took time to complete the 2013 Drug Channels Reader Survey. And thank you for the outpouring of thoughtful and kind comments about my seven-year experiment in social media. Below, I highlight some key content and site suggestions.

The Drug Channels blog has about 7,000 subscribers (via email, twitter, or RSS). Thanks to social media, email forwarding, and search engine traffic, many more people read the site each month. Drug Channels traffic averages about 50,000 page views per month, marking another year of 30% growth. See the chart below.

I’ll be on vacation until Labor Day, so no more updates for August. Drug Channels will return in September!

SURVEY RESULTS

Almost 300 people completed the 2013 Drug Channels Reader Survey. That’s about 4% of Drug Channels’ subscriber base.

The responses were overwhelmingly positive. On the right sidebar, you can see a small sample in the updated Testimonials section. Almost everyone seems satisfied with the current coverage mix. I’m also happy that people appreciate the humor and photos!

I got many useful suggestions for future topics and content, including:
  • Economics of hospital pharmacies
  • Coverage of international channels (especially Europe)
  • More podcasts and videos
  • More guest posts from outside contributors
  • Interviews with industry participants
I’ll do my best to respond. Unfortunately, my day job prevents from me posting more than 2-3 times per week.

I also received multiple requests for an improved search function. So, we have upgraded to a paid Google site search service. Try out the new “Search Drug Channels” box (in the right side bar).

Alas, I can’t make every wish come true. Some suggestions were hyper-specific or require me to write about non-public topics. I will also not be fulfilling the passionate plea from the reader who requested more on “the value of the use of medical Marijuana and its relationship to our industry.” Sorry, dude.

SITE TRAFFIC

We offer free subscriptions via email, RSS feed, or Twitter. As of August 2013, Drug Channels has nearly 7,000 subscribers via these methods. All articles are also shared with the more than 1,000 people on my personal LinkedIn account. Please feel free to connect with me on LinkedIn.

Drug Channels' 2013 site traffic is up by 30% vs. 2012. The site now averages about 50,000 monthly page views. The chart below shows page view growth as recorded by Statcounter, our web traffic provider.


Click here to view current summary web traffic data for Drug Channels.

Click here to learn about advertising on Drug Channels and connecting with our growing community.

SURVEY WINNERS

Five respondents were chosen at random to receive a free corporate license of either the 2012-13 Economic Report on Pharmaceutical Wholesalers (on sale until Sept. 3) or the 2012-13 Economic Report on Retail, Mail, and Specialty Pharmacies. The winners are:
  • Jay K.
  • Gary T.
  • Brandon K.
  • Matt B.
  • Nancy H.
As always, I thank you for reading Drug Channels. I look forward to another fun year!

1 comment:

  1. Its was very informative and useful Post to know the actual survey results of drug channels with its traffic data for year 2013.Thanks for sharing...

    ReplyDelete

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