The article's first half, excerpted from Chapter 8 of the 2012-13 Economic Report on Retail, Mail, and Specialty Pharmacies, analyzes the narrow pharmacy network trend and highlights its economic appeal to payers and pharmacies.
The article's second half contains my heretofore unpublished views on:
- How the narrow network revolution will affect pharmaceutical manufacturers’ commercial activities
- How manufacturers can best prepare for and respond to the risks and challenges of narrow pharmacy networks






