"Ah, beer. The cause of and the solution to all of life's problems."—Homer Simpson.
Walgreens (NYSE: WAG) has expanded the definition of "medicine" once again with the introduction of its own private label beer called Big Flats 1901. A six-pack sells for $2.99—less than the cost of a $4 prescription!
The beer's tagline: "It’s the water that makes it." (Legal disclaimer: It does not say "...makes it good.")
Dr. Stephen T. Colbert, DFA, provides his review of this important industry development in the video clip below.
Question: Could this be revenge for CVS Caremark's (NYSE:CVS) first-mover advantage in the drugstore industry's Chia Obama wars?
Click here if you can't see the video. The Walgreen story starts at 2:13.