Friday, September 03, 2010

Viagra Sales Rep: The Movie

I hope you get a chance to relax over the Labor Day weekend. Perhaps you'll even see a movie.

Unfortunately, you'll have to wait until November 24 to see Love and Other Drugs, a romantic comedy starring Jake Gyllenhaal and Anne Hathaway. Why should Drug Channels readers care? Because the movie is based on Hard Sell: The Evolution of a Viagra Salesman, a non-fiction book penned by former Pfizer sales rep James Reidy.

Check out the trailer below for what seems like a sorta sympathetic look at the pharmaceutical industry. Click here if you can't see the video.



Cute or lame? Hard to tell, but I somehow doubt that you'll learn much about actual physician detailing. In one of the other trailers (this one), Pfizer is introduced by a gaggle of cheerleaders followed by the exploding sign shown above. I also doubt that Pfizer's PR team will dignify the movie with a response.

Have a great weekend!

5 comments:

  1. Until Nov check out this sales rep:
    http://www.youtube.com/watch?v=kJVoIUrpsHk

    ReplyDelete
  2. Think I'll skip this one. Obama has given me enough industry bashing for one year!

    ReplyDelete
  3. Adam, I think this is boarder line "chick-flick" but there are not that many movies about the pharmaceutical industry - therefore - I will add it to my NetFlix queue. (Hahaha!)

    ReplyDelete
  4. glenngrantJuly 18, 2011

    The movie creates a good impact on the product itself as over-promotion takes place.   generic viagra 

    ReplyDelete
  5.  great post thanks for sharing...generic viagra online

    ReplyDelete

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