Friday, May 25, 2012

Walgreens Rx for Growth: Beer! (rerun)

In advance of Memorial Day weekend, I'm rerunning one of my favorite posts, originally published in February 2011. Amid our festivities, let's all raise a glass for the brave men and women who died while serving in the United States Armed Forces.

"Ah, beer. The cause of and the solution to all of life's problems."—Homer Simpson.

Walgreens (NYSE: WAG) has expanded the definition of "medicine" once again with the introduction of its own private label beer called Big Flats 1901. A six-pack sells for $2.99—less than the cost of a $4 prescription!

The beer's tagline: "It’s the water that makes it." (Legal disclaimer: It does not say "...makes it good.")

Dr. Stephen T. Colbert, DFA, provides his review of this important industry development in the video clip below.

Question: Could this be revenge for CVS Caremark's (NYSE:CVS) first-mover advantage in the drugstore industry's Chia Obama wars?

Click here if you can't see the video. The Walgreen story starts at 2:13.


  1. WOW! The ATF must regulate the amount of Pabst Blue Ribbon that goes out the doors of Walgreens nationwide - ESPECIALLY in the state of Florida!! Florida has approximately 72,000 active alcoholic beverage license holders - and I think its TIME to TAKE ACTION!!! The ATF needs to see the data and ACT IMMEDIATELY!! There was over 1,000 deaths last year related to alcohol impairment - and Distributors must PAY!!
    (WINK) While the stats in Florida (deaths) is not a joking matter - what is confusing is the DEA's approach to CII clamp-down & abuse. Dumb & Dumber.

  2. Bill BerditzmannMay 25, 2012

    Good choice!  Let's not forget the main tag line, I can't help but think the long term impact on health care is not good for the consumer.