Drug Channels delivers timely analysis and provocative opinions from Adam J. Fein, Ph.D., the country's foremost expert on pharmaceutical economics and the drug distribution system. Drug Channels reaches an engaged, loyal and growing audience of more than 100,000 subscribers and followers. Learn more...
Showing posts with label Sponsored Post. Show all posts
Showing posts with label Sponsored Post. Show all posts

Friday, August 22, 2025

Why the Pharmacy Supply Chain Is Broken and How SmithRx Is Fixing It

Today’s guest post comes from Jim Sheninger, Senior Vice President, Supply Chain at SmithRx.

Jim reviews the evolution of pharmacy benefit managers (PBMs) within the drug channel and discusses the challenges that the industry's current dynamics create for plan sponsors, patients, and pharmacies. He then outlines SmithRx’s approach to addressing these issues.

To learn more, visit SmithRx.com.

Read on for Jim’s insights.

Friday, August 15, 2025

Solving the Gross-to-Net Bubble With Better Data

Today’s guest post comes from Angie Franks, CEO at Kalderos.

Angie examines how data fragmentation contributes to inefficiencies in drug discount programs and the broader gross-to-net bubble—the widening difference between a drug’s revenue at list prices and what manufacturers actually receive. Angie outlines how better access to consistent, claims-level data could help reduce waste, improve program integrity, and enhance collaboration among stakeholders in the drug channel.

To learn more, download Following the Dollars: Why 340B Reform Is a Data-Driven Necessity.

Read on for Angie’s insights.

Friday, August 08, 2025

Patient Support’s Perfect Storm in 2025: Hits, Misses, and Surprises

Today’s guest post comes from Chris Dowd, Senior VP of Market Development at ConnectiveRx.

Chris revisits his November 2024 forecasts to assess how they’ve held up through mid-2025, giving them an overall grade of A-. He examines which trends played out as expected, where the landscape shifted more dramatically, and how these developments are reshaping patient access strategies.

To learn more, register for ConnectiveRx’s free webinar on September 24: Building Resilient Patient Support When Industry Change Never Stops.

Read on for Chris’s insights.

Friday, August 01, 2025

The AI Advantage: Evolving Patient Engagement Strategies to Improve Outcomes

Today’s guest post comes from Stacey Little, Chief Growth Officer at AssistRx.

In this guest post, Stacey explores how artificial intelligence (AI) is helping life sciences organizations move beyond fragmented support models to deliver more integrated and personalized patient engagement. She outlines three distinct approaches to structuring patient support programs and discusses how AI-driven tools—such as AllazoHealth—can help tailor interventions across the entire treatment journey.

To learn more, see the AssistRx case study: Sophisticated Patient Engagement Programs that Improve Experiences and Outcomes.

Read on for Stacey’s insights.

Friday, July 25, 2025

Beyond Throughput: Building Reverification Strategies That Safeguard Access

Today’s guest post comes from Gregory Morris, Chief Strategy Officer at CareMetx.

Gregory examines how Annual Reverification (AR) processes must evolve in response to changing payer dynamics and increasing benefit complexity. Rather than focusing solely on throughput and operational efficiency, he argues for the importance of more nuanced strategies that help ensure patients maintain access to therapy—even when coverage details shift behind the scenes.

To learn about CareMetx’s solution, download the case study: Rethinking Annual Reverification: A Strategic, Multi-Layered Approach to Protecting Patient Access.

Read on for Gregory’s insights.

Monday, July 21, 2025

Informa Connect’s Medicaid Drug Rebate Program Summit

Informa Connect’s Medicaid Drug Rebate Program Summit
September 15-17, 2025 | Chicago, IL
Drug Channels readers save 10% with code 25DRCH10*

The Medicaid Drug Rebate Program Summit returns to Chicago this September! Join 700 annual attendees and nearly 100 expert speakers to master complex regulatory guidelines to deliver compliant government pricing and reporting programs.

The 2025 event features:
  • Workshops covering Government Pricing and Reporting 101, Tactical Calculations and Strategy, Commercialization for Emerging Pharma, SPTR, and 340B Boot Camp.
  • Tracked Programming, where you'll build your own agenda with options such as 340B Evolution, State Level Trends, The IRA Rollercoaster, and The New Administration.
  • Town Hall Style Learning where you'll review best practices and policy ideas.
  • State Dispute Resolution Meetings where you'll participate in targeted discussions between manufacturers and states to resolve rebates, reporting, and compliance questions.
  • Opportunity to attend a Closed-Door Executive Strategy Summit, where senior executives will participate in interactive discussions bridging policy with business strategy.
  • Fireside Chats where an expert panel of attorneys discuss the most pressing issues facing MDRP and Government Pricing.
  • OIG Address reviewing recent investigations, audit findings, and enforcement actions related to government pricing programs, and a focus on upcoming enforcement priorities.
  • Deep Dive General Sessions led by nearly 100 industry experts!
  • Opportunities to network and build valuable connections with more than 700 annual attendees.
  • PLUS–Don’t miss a Keynote from CMS.
Previous attendees praise the event as "An excellent forum to meet industry professionals and gain insight into best practices, current and future, of what's to come regarding manufacturers and government regulations."

The MDRP Summit remains essential for anyone navigating the complex intersection of pharmaceutical economics, compliance, and government programs. With expert speakers, targeted sessions, and valuable networking opportunities, this event delivers actionable insights you can implement immediately.

View the agenda for MDRP 2025 to see the complete picture–the program, speakers, and more, and visit www.informaconnect.com/MDRPSummit for further details and to register.

Drug Channels readers will save 10% off when they use code 25DRCH10 and register prior to August 22, 2025.*

*Cannot be combined with other offers or used towards a current registration. Cannot be combined with special category rates or other offers. Other restrictions may apply.


The content of Sponsored Posts does not necessarily reflect the views of HMP Omnimedia, LLC, Drug Channels Institute, its parent company, or any of its employees. To find out how you can publish an event post on Drug Channels, please contact Paula Fein (paula@DrugChannels.net).

Friday, July 11, 2025

Rewriting the Access Script: A Pharmacist’s View on the Rise of Direct-to-Patient

Today’s guest post comes from Lindsay Reel, VP of Pharmacy Practice & Specialty Solutions at EVERSANA.

In this article, Lindsay shares a pharmacist’s firsthand perspective on the growing complexity of patient access and the limitations of traditional pharmacy models. She argues that emerging Direct-to-Patient (DTP) strategies can reshape the care experience by addressing longstanding inefficiencies, enhancing transparency, and simplifying therapy initiation for both patients and providers.

Visit EVERSANA DIRECT Commercialization | EVERSANA to learn more about EVERSANA’s Direct-to-Patient solution.

Read on for Lindsay’s insights.

Friday, June 13, 2025

Starting with the End in Mind: How Pharma Can Build a Smarter Path to Commercialization

Today’s guest post comes from Sean Wagner, VP of Client Partnerships and Carolyn Zele, Advisor, Solution Consulting at MMIT.

Sean and Carolyn argue that planning for a successful drug launch must begin early—often well before Phase III. In this article, they present a six-step framework to help manufacturers align clinical development with payer expectations, patient needs, and real-world access dynamics.

To learn more, view their latest webinar: Meet the Expert: Developing Your Commercial Strategy in Phases II-III.

Read on for Sean and Carolyn’s insights.

Friday, June 06, 2025

Moving Beyond Mitigation: Cracking the Maximizer Code to Protect Patient Affordability

Today’s guest post comes from Logan Melchione, VP of Patient Affordability at Paysign.

Logan explores how maximizers have reshaped the patient affordability landscape and pressured pharmaceutical manufacturers to adapt their copay strategies. In this guest post, she outlines her perspective on the limitations of traditional copay solutions, describes Paysign’s data-driven approach to first-fill identification of maximizer impact, and shares how the company reports saving millions while improving patient access.

To request an analysis of your program’s maximizer exposure risk and learn more about Paysign solutions, email affordability@paysign.com or visit paysign.com/rx.

Read on for Logan’s insights.

Friday, May 30, 2025

Three Ways GoodRx Is Helping Pharmacies Increase Profitability and Drive Innovation

Today’s guest post comes from Aaron Crittenden, President of Rx Marketplace at GoodRx.

Aaron introduces us to GoodRx Community Link, a new offering from GoodRx that allows independent pharmacies to contract directly with GoodRx. 

To learn about GoodRx Community Link, register to watch GoodRx’s recorded webinar

To watch the webinar or enter into a direct agreement with GoodRx, pharmacies are not waiving their rights to participate in ongoing litigation against GoodRx. Pharmacies are not required to agree to GoodRx's Terms of Use in order to watch the webinar.

Read on for Aaron’s insights.

Friday, May 16, 2025

Resetting the Walk-Away Price: How GoodRx Data Reveals New Realities of Prescription Abandonment

Today’s guest post is from Divya Iyer, SVP of Go-to-Market Strategy at GoodRx.

Divya shares new GoodRx data showing that out-of-pocket costs at the pharmacy counter remain a primary barrier to medication adherence. Despite the availability of manufacturer-sponsored support programs, many patients still abandon their prescriptions due to high costs.

To learn about GoodRx’s prescription abandonment solutions, download Reduce Rx Abandonment at the Pharmacy.

Read on for Divya’s insights.

Friday, May 09, 2025

From Barriers to Bridges: Rethinking Medication Access for 2025

Today’s guest post comes from Mike Cohn, Vice President, Network Operations at CoverMyMeds.

Mike shares key takeaways on patient access and affordability from CoverMyMeds’ 2025 Medication Access Report. He focuses on the systemic fragmentation that exists across payers, providers, and pharmacies. Mike explains how these silos delay treatment and lead to increased out-of-pocket costs.

To learn how a more connected, patient-centered solution can bridge silos and align clinical and financial realities, register for CoverMyMeds’ free June 12th webinar: Dimensionalization of the Patient Journey.

Read on for Mike’s insights.

Monday, May 05, 2025

Claritas Rx’s Webinar: Achieve Specialty Pharma Success with AI: Enhance Care, Elevate Fill Rates by 20% and Improve Patient Adherence

Participate in Claritas Rx's upcoming webinar to learn innovative strategies designed to increase your fill rates by 20% and enhance patient adherence. The webinar seeks to elevate your operational efficiency and improve patient care standards. 

Join Claritas Rx experts as they lead you through methods intended to optimize patient care coordination, featuring an in-depth real-world case study that demonstrates the impact of these approaches. You will also acquire insights into streamlining patient journey processes with AI.

During this webinar, you will learn:
  • Key strategies to boost fill rates by 20% and improve patient adherence in specialty pharma operations
  • How to leverage advanced AI solutions to transform and streamline your patient journey processes
  • Insights on elevating care standards and maximizing outcomes for success in specialty pharma
Register today to take the lead in achieving success in specialty pharma.

When: May 15, 2025, at 1:00 p.m. ET (10:00 a.m. PT)

Register Here: Achieve Specialty Pharma Success with AI: Enhance Care, Elevate Fill Rates by 20% and Improve Patient Adherence

Presenters:


The content of Sponsored Posts does not necessarily reflect the views of HMP Omnimedia, LLC, Drug Channels Institute, its parent company, or any of its employees. To find out how you can publish an event post on Drug Channels, please contact Paula Fein (paula@DrugChannels.net).

Friday, May 02, 2025

Unlocking the Gate: The Critical First 24 Hours of Patient Hub Engagement

Today’s guest post comes from Kristine McGaughey, Vice President, Implementation at ConnectiveRx and Sam Blake, SVP, Hub Product at ConnectiveRx.

Sam and Kristine discuss the importance of the first 24 hours of a patient’s engagement with a hub services program. They outline five reasons why two components—patient enrollment and successful benefits verification—dictate the effectiveness of a patient support program.

To learn more, register for ConnectiveRx’s free June 3 webinar: Unlocking the Gate: The Critical First 24 Hours of Patient Hub Engagement.

Read on for Kristine and Sam’s insights.

Friday, April 25, 2025

IRA Fallout: What 2025 Medicare Shifts Mean for Patient Access and Market Strategy

Today’s guest post comes from Scott Hughes, Vice President of Strategy of CareMetx.

In this latest analysis from CareMetx, Scott explores how the Inflation Reduction Act (IRA) is reshaping Medicare patients’ access to critical medications across three high-impact therapeutic areas: immunology, oncology, and endocrinology. Drawing on fresh 2025 plan data, he highlights the emerging barriers faced by patients, the shifting demands on providers, and the strategic implications for drug manufacturers.

To learn more, download CareMetx’s complete analysis: The IRA Disruption Report: A Strategic Look at Patient Access Changes.

Read on for Scott’s insights.

Thursday, April 17, 2025

The AI Advantage: When and Where to Apply It in Your Patient Support Program

Today’s guest post comes from William Grambley, Chief Product Officer at AssistRx.

William discusses four specific use cases for how AI can create efficiencies and improve patient support programs for both healthcare providers and patients. He provides three considerations that life sciences organizations should evaluate when adopting AI in their patient support programs.

To learn more: Read on for William’s insights.

Friday, April 11, 2025

The Hidden Costs of Data Silos: How Pharma Manufacturers Can Stop Revenue Leaks and Strengthen Security

Today’s guest post comes from Jim Hundemer, Chief Information Security Officer (CISO), and Sudhakar Velamoor, Chief Technology Officer (CTO), of Kalderos.

Jim and Sudhakar discuss some of the complex challenges manufacturers face as they deal with outdated data systems, information silos, misapplied discounts, and growing cyber security threats. They argue that these challenges will lead to lost revenue, third-party security breaches, and diminished patient care.

To learn more, register for Kalderos’ April 23, 2025 webinar: The Hidden Costs of Data Silos: Why Data Security & Architecture are Critical.

Read on for Jim and Sudhakar’s insights.

Friday, March 28, 2025

The New Playbook for Patient Support Programs: Flexibility, Focus, and Forward-Thinking

Today’s guest post comes from Josh Marsh, Vice President and General Manager, Sonexus™ Access and Patient Support at Cardinal Health.

Josh discusses how patient support programs are evolving, including the shift toward outsourcing individualized hub functions. He lists five characteristics pharmaceutical companies should look for when evaluating outsourced support for long-term program success.

To learn more, download Cardinal Health’s latest industry survey on hub model management: A New Era for Patient Support Programs.

Read on for Josh’s insights.

Monday, March 24, 2025

Informa Connect’s Life Sciences Pricing & Contracting USA

Informa Connect’s Life Sciences Pricing & Contracting USA
May 19-21, 2025 | Philadelphia, PA
Drug Channels readers save 10% with code 25DRCH10*

Pricing & Contracting USA arrives at an important moment for our industry. As you work to navigate the evolving healthcare landscape, this annual event brings together 60+ expert speakers from 70+ companies to lead the critical discussions that will drive comprehensive market strategy, uniting Medicaid, Policy, Pricing, Contracting & Reporting thought leaders.

With 52 sessions across 6 workshops and 5 tracks, this event features:
  • Wholesaler/Manufacturer Team-to-Team Meet-and-Greets: Direct industry collaboration
  • Executive Programming: Fireside Chat with External Counsel, Closed Door Executive Strategy Summit and Luncheon
  • Interactive Sessions: Speed Networking, AI Lunch and Learn
  • Strategic Working Groups: Medicaid Working Group Report, 80 Minute Industry Strategy Working Group
  • The Hottest Topics: Covering Government pricing, contracting and reporting fundamentals, MDRP, the Medicaid Final Rule, State Drug Price Transparency, PDAB, Medicaid, VA and IRA penalties, PBM evolution and regulation, 340B challenges, GTN, PhRMA, GPO Management, specialty distribution and cold chain, AI and automation and more.
Featuring confirmed speakers from: Pfizer, AstraZeneca, Novo Nordisk, Sanofi, Gilead Sciences, McKesson, Regeneron, UCB, PhRMA, CSL Behring, OIG, United Therapeutics, Alkermes, Averitas Pharma and many more.

Join us where Medicaid, Commercial & Government Teams will collaborate to drive a successful market strategy!

View the agenda for Pricing & Contracting USA to see the complete picture – the program, speakers, and more, and visit www.informaconnect.com/pricing-contracting-usa for further details and to register. Drug Channels readers will save 10% off when they use code 25DRCH10 and register prior to April 30, 2025.*

*Cannot be combined with other offers or used towards a current registration. Cannot be combined with special category rates or other offers. Other restrictions may apply.


The content of Sponsored Posts does not necessarily reflect the views of HMP Omnimedia, LLC, Drug Channels Institute, its parent company, or any of its employees. To find out how you can publish an event post on Drug Channels, please contact Paula Fein (paula@DrugChannels.net).

Friday, March 21, 2025

The End of the Blockbuster Era: Unlocking Growth with Direct-to-Patient Commercialization

Today’s guest post comes from Greg Skalicky, President of EVERSANA.

Greg discusses some of the challenges manufacturers face with product commercialization, patient access and adherence, and negotiating partnerships with pharmacy benefit managers (PBMs). He introduces us to EVERSANA DIRECT Commercialization™, a direct-to-patient change/model.

To learn more about EVERSANA DIRECT Commercialization™ and how the direct-to-patient model can help you, meet with EVERSANA at the Asembia Summit in Las Vegas.

Read on for Greg's insights.