Pritesh presents a case study of how technology improved patient engagement, which translated into better patient health outcomes. To learn more, download their complete ebook: Patient Engagement in Commercial Health.
Read on for Pritesh’s insights.
EXPANDING PATIENT ENGAGEMENT IN COMMERCIAL HEALTHCARE
By Pritesh Patel, Commercial Segment Director, Clinical Effectiveness at Wolters Kluwer, Health
In the following case study, we describe how an engagement strategy can be implemented in a commercial healthcare setting to help improve treatment outcomes and inspire patients to take a more active role in their own health … and how that, in turn, can help your business achieve its operational and financial goals.
Helena is VP of Operations at a national retail pharmacy chain. During a meeting of the executive leadership team, discussion turns to improving Rx fill rates and patient satisfaction throughout the chain’s stores. Research shows that, at the national level, an average of 27% of prescriptions are never filled, but Helena’s team has calculated that their chain’s no-fill rate is closer to 30%. Her bosses task her with bringing their rate down to equal or better than the national average.
Helena’s customer research has revealed she needs to address four factors to improve medication adherence:
- Patients’ personal barriers and lack of understanding about their care
- Financial barriers
- Clinical issues (such as concern about side effects)
- Old-fashioned forgetfulness
Helena chose the Emmi Medication Adherence program after learning how Emmi can support patients who face barriers to medication adherence. In one study in which Emmi interactive call campaigns were used, 52% of patients engaged with the program, and among those:
- 40% asked follow-up questions about their medications
- 18% wanted follow-up on barriers they faced
- 27% reported filling all their medications
Shared decision-making programs and outreach can help healthcare businesses enhance patient outcomes while also improving efficiency, consumer loyalty, and bottom line.
Emmi® patient engagement programs from Wolters Kluwer are designed to create dynamic, interactive, and connected experiences that extend the conversation between the patient and your pharmacist, nurse, or case manager. Emmi programs increase patient knowledge of their condition, procedure, or medication, helping to create realistic expectations and reducing uncertainty so they can make informed decisions about their own health. According to surveys of between 3,600 and 41,000 Emmi program viewers, after taking part in patient engagement programs, patients:
- 97% understand there is more than one way to treat their condition
- 99% believe they will make a better decision about their treatment
- 80% are motivated to change their lifestyle
See how Emmi could work for you:
To take a look at more Emmi patient engagement scenarios involving professionals tackling issues of diabetes management and opioid appropriate use, download the complete ebook.
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