As this new market develops, payers and PBMs are laying the groundwork for disruptive channel models. Below, I examine how Cigna’s Express Scripts business has begun to shape this channel’s development. Its new models show the promise of private market innovation for the financing and commercialization of novel therapies.
These approaches will also shake up existing channels. If payers rub this magic lamp, these innovative channel models would: 1) enhance the role of the vertically-integrated insurer/PBM/pharmacy companies, 2) reduce or eliminate buy-and-bill by providers, and 3) minimize the role of the largest wholesalers. Consider the examples below to be early warnings of change.
FYI: Today’s post is an excerpt from Chapter 6 of our new 2019–20 Economic Report on Pharmaceutical Wholesalers and Specialty Distributors.
THE GENE GENIE
Human gene therapy seeks to modify or manipulate the expression of a gene or to alter the biological properties of living cells for therapeutic use. Cellular therapy products include cellular immunotherapies, cancer vaccines, and other types of both autologous and allogeneic cells for certain therapeutic indications, including hematopoetic stem cells and adult and embryonic stem cells. The FDA’s Center for Biologics Evaluation and Research (CBER) regulates these products. Check out the FDA’s page: Cellular & Gene Therapy Products.
There are hundreds of cell and gene therapies at various stages of clinical development. By 2030, there could be 60 marketed cell and gene therapies treating about 50,000 patients per year. See the chart below, which comes from Estimating the Clinical Pipeline of Cell and Gene Therapies and Their Potential Economic Impact on the US Healthcare System.
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These products are typically administered by providers and are extraordinarily expensive compared with other specialty and traditional drugs. Some products are curative therapies that require a single treatment—true strokes of genie-us.
WISHING FOR SUCCESS
There are many complex activities required to bring these products to patients. For instance, chimeric antigen receptor (CAR) T-cell therapy involves a process in which the patient is part of the supply chain. For a CAR T-cell therapy, the patient’s own T-cells are collected at a hospital or clinic, transported to the manufacturing facility in a cryogenic chamber, re-engineered in the lab so they can attack cancerous cells, transported back to the hospital/clinic in a cryogenic chamber, and then re-infused into the patient after the cells thaw. (This description comes from The Key to Commercializing Revolutionary Gene Therapies and Other Orphan Drugs, a McKesson white paper.)
Wholesalers will likely play a crucial role in the many complex activities required to bring these products to patients. They have already begun developing and marketing end-to-end solutions that address the logistical challenges associated with cell and gene therapies.
For instance, McKesson Life Sciences launched in 2018 to unite different manufacturer and provider services offered by McKesson and its specialty businesses. These services include distribution, third-party logistics, specialty pharmacy, financial and reimbursement assistance, outcomes data gathering, adverse event monitoring, and more. See Commercializing Cell and Gene Therapies with High-Touch Services.
RUBBING THE MAGIC STRATEGY LAMP
Standard buy-and-bill reimbursement models were not designed for curative, high-cost therapies, so they pose significant challenges for conventional distribution and reimbursement models. For example, typical provider reimbursement approaches imply unreasonable markups over a therapy’s cost.
Early evidence suggests that payers are actively evaluating alternative distribution channel arrangements. To date, the new channel models reduce or eliminate buy-and-bill by providers and enhance the role of the vertically integrated insurer/PBM/pharmacy companies that I describe in CVS, Express Scripts, and the Evolution of the PBM Business Model.
Consider Zolgensma, a curative therapy for spinal muscular atrophy. It has a list price of $2.1 million per person. The eligible U.S. patient population for Zolgensma is estimated to be fewer than 1,000 people. AveXis, the drug;s manufacturer and part of Novartis, offers a novel pay-over-time option in partnership with the Accredo specialty pharmacy owned by Cigna’s Express Scripts PBM business:
- Accredo pays the manufacturer upfront for the full cost of the drug.
- After the health plan approves Zolgensma’s use for a beneficiary, Accredo ships the patient’s therapy directly to the provider.
- The health plan then pays Accredo over time, with both the rate and time period subject to negotiation.
- The manufacturer and health plan can separately establish a value-based arrangement, under which the manufacturer could agree to certain rebates and discounts that do not flow through the dispensing channel.
An analogous channel structure exists for Luxturna, a one-time gene therapy that treats a form of vision loss and has a list price of $850,000. The eligible U.S. patient population for Luxturna is estimated to be about 1,500 people. For this product:
- Either Accredo or CuraScript SD, the specialty distributor owned by Cigna’s Express Scripts PBM business, delivers a patient-specific dose to a healthcare provider.
- As with Zolgensma, the health plan pays the provider for medical services. The plan either reimburses the provider under a buy-and-bill agreement, or directly reimburses CuraScript SD or Accredo.
- Unlike Zolgensma, there is no pay-over-time aspect, so the pharmacy or distributor faces a more conventional cash conversion cycle.
One final thought: Wholesalers will need more than three wishes to avoid disruption from these novel channel and payment arrangements.