Tuesday, September 02, 2014
Specialty Brand Building and Sales Strategy
October 27-28, 2014 | Philadelphia, PA
CBI’s Specialty Brand Building and Sales Strategy conference is designed to help you optimize sales and marketing strategies to advance patient engagement and increase market share. Specialty products present a unique set of challenges compared to traditional pharmaceutical products and services. Coupled with increased scrutiny on product value as a result of the ACA, specialty drug manufacturers must develop go-to-market strategies unique to each product.
This conference provides manufacturers with comprehensive strategies to optimize sales and marketing tactics to grow specialty brands and ensure patient adherence. Speakers come from such organizations as Allergan, Avella Specialty Pharmacy, Boehringer Ingelheim, Merck, Novartis, and Occam Health Services.
Drug Channels subscribers will save $400 off of the standard registration rate when they use code FBH478.* Register today!
*Cannot be combined with other offers or used towards a current registration. Other restrictions may apply.